Course Directive × Lemiga
Candlelit luxury event tablescape at dusk

A custom proposal for Lemiga Events

Turning expertise
into an experience.

Curriculum. Production. Platform. Launch.

Explore the Proposal

Prepared by Jose Bennett
Course Directive

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The Opportunity

You built the experience.
we package the expertise.

There is a philosophy behind the work. A process. A standard.

We turn it into a premium educational product.

Michelle Gainey presenting a course module in a luxury ballroom

A Statement

What you know,
made sellable.

Teach.
Package.
Sell.
Scale.

The Framework

The Course
Directive

A strategic framework for transforming expertise into education.

Find the strongest course opportunity inside the Lemiga brand.

Focus areas

  • Course opportunity
  • Ideal audience
  • Market positioning
  • Sellability
  • Brand alignment
  • Offer potential

Define the outcome before a single lesson is written.

Focus areas

  • Who the program serves
  • Where the student begins
  • Where the student finishes
  • Core problem
  • Desired outcome
  • Course promise
  • Transformation

Architect the full learning journey, module by module.

Focus areas

  • Curriculum structure
  • Modules
  • Lessons
  • Teaching sequence
  • Learning objectives
  • Exercises
  • Resources
  • Student implementation
  • Complete content storyboard

Expertise and teaching are different skills. We coach both.

Focus areas

  • Course direction
  • Instructor coaching
  • Presentation coaching
  • Lesson delivery
  • Storytelling
  • Camera preparation

Curriculum becomes cinematic, professionally produced content.

Focus areas

  • Preproduction
  • Production planning
  • Lighting
  • Audio
  • Filming
  • On site direction
  • Presentation coaching
  • Course recording
  • Post production
  • Editing

A digital home worthy of the Lemiga brand.

Focus areas

  • Course platform
  • Technical setup
  • Course organization
  • Content implementation
  • Student experience
  • Brand integration

A finished course is not enough. We build the sales experience.

Focus areas

  • Course positioning
  • Promotional content
  • Social media assets
  • Brand strategy

First students become proof, feedback, and refinement.

Focus areas

  • Student implementation
  • Feedback
  • Surveys
  • Reviews
  • Testimonials
  • Optimization

The Partnership Model

You bring expertise.
we build the product.

Michelle Gainey, founder of Lemiga Events

The Expertise

Michelle Gainey

Founder — Lemiga Events

A signature standard in luxury events. The course carries that same authority.

  • Expertise
  • Experience
  • Methodology
  • Stories
  • Creative philosophy
  • Processes
  • Brand
  • Vision
  • Strategy
  • Knowledge extraction
  • Positioning
  • Curriculum architecture
  • Direction
  • Production
  • Technology
  • Sales infrastructure
  • Launch preparation

Experience + Infrastructure = Intellectual Property

Years of experience, built into an asset that scales.

The Roadmap

From idea to
educational product.

Proposed 8 Week Project Roadmap

  • Course opportunity
  • Audience
  • Positioning
  • Market opportunity
  • Student outcome
  • Offer
  • Course promise
  • Product direction
  • Curriculum
  • Modules
  • Lessons
  • Learning journey
  • Content development
  • Production planning
  • Instructor preparation
  • Lesson preparation
  • Presentation coaching
  • Production planning
  • On site filming
  • Direction
  • Lighting
  • Audio
  • Presentation coaching
  • Editing
  • Course platform
  • Content implementation
  • Student experience
  • Sales experience
  • Marketing assets
  • Implementation
  • Launch readiness

Final schedule set at kickoff.

Deliverables

What Lemiga
receives

One partnership. From idea to market.

  • Course idea refinement
  • Course positioning
  • Transformation development
  • Offer strategy
  • Brand strategy
  • Curriculum architecture
  • Complete course storyboard
  • Module structure
  • Lesson organization
  • Implementation strategy
  • Course direction
  • Instructor development
  • Presentation coaching
  • Camera coaching
  • Production preparation
  • Production planning
  • Professional filming
  • Audio setup
  • Lighting setup
  • On site direction
  • Course editing
  • Course platform customization
  • Technical setup
  • Course content implementation
  • Student learning environment
  • Offer messaging
  • Conversion journey
  • Promotional footage
  • Social media assets
  • Launch content
  • Student feedback strategy
  • Survey strategy
  • Review generation
  • Course optimization

Production Experience

From expertise
to camera.

We direct the shoot and coach the instructor on camera.

Up to

00

On Site
Production Days

Up to

00

Hours
Per Day

Cinema camera and lighting rig on a luxury event production set
  • Production Direction
  • Audio Setup
  • Lighting Setup
  • Camera Direction
  • Presentation Coaching
  • Course Recording
  • Post Production
  • Editing

Travel and lodging are not included in the project investment.

The Business

A course is content.
an offer is a business.

We develop the customer journey surrounding the educational product.

Supporting deliverables

  • Presale Page
  • Sales Page
  • Sales Copy
  • Course Positioning
  • Promotional Assets
  • Social Media Content
  • Launch Messaging
  • Student Feedback

Project Investment

$0,000

Total Investment

Payment plans available

  • Course Development
  • Direction
  • Production
  • Digital Platform
  • Sales Infrastructure
  • Launch Preparation
  • Up to two on site production days
  • Maximum eight production hours per day
  • Course editing
  • Platform setup
  • Sales experience
  • Course direction
  • Presentation coaching
  • Marketing assets

Travel and lodging are not included.

Optional Add-On

$10,000

Funnel Creation + CRM Built Out

An optional extension to turn the finished course into a complete revenue engine.

  • Funnel architecture
  • Landing page buildout
  • Email sequence development
  • CRM setup and integration
  • Lead capture automation
  • Enrollment tracking
  • Conversion optimization

Can be added at kickoff or after the core project is complete.

Suspended floral installation above a dimly lit event space

Lemiga has already
built the experience.

Now let's build
the educational asset
that extends it.

Not simply recording what Lemiga knows — building what carries it to scale.

Next Step

Let's build it.

Ready to turn Lemiga's expertise into its next digital asset?